All articles from AH Media covering digital strategy for NZ financial services.
Most firms get clients by referral, so is a Google Business Profile worth it? Where it earns its keep for an accounting firm, and when to skip it.
Most partners have no idea if their website earns its keep. The few numbers that matter for a financial firm, the ones to ignore, and how to set up GA4.
Testimonials and Google reviews are powerful - and regulated - for financial advisers. What you can and can't put on your website, and how to do it safely.
Emailing client financials is a real risk. What a client portal actually solves, build-versus-buy for a small NZ firm, and where the website fits.
A red speed score does not mean your firm is losing clients. Where speed genuinely matters for a financial site - and where chasing it wastes money.
AI website chatbots promise more leads. For most NZ accounting and advisory firms they add compliance risk for little return - here is when to skip one.
Recurring patterns from reviewing NZ financial advisor websites. The self-referential homepage, the abandoned blog, and five more common issues.
An anonymised composite of real NZ accounting firm website redesigns. The brief said six weeks. It took four months. Here is what happened and why.
NZ financial advisor websites cost $2,000 to $30,000. What drives pricing, hidden ongoing costs, and what each budget level actually delivers.
Website benchmarks for NZ accounting firms -- traffic, conversion rates, bounce rates, and engagement metrics that actually apply to professional services.
